世界那樣美 我的設計這麼兒嬉 僅夠對抗乏味
Born in 1987 and raised in Guangzhou with a biology science background, maf (mafmadmaf) describes his creative process as synthesis, spanning sound and visual arts by selecting, arranging, and synthesizing elemental units. With extensive experience in musical instruments and professional graphic design, he skillfully uses composition, visualization, and computer programming to capture nuanced observations. His works encompass sound art, installations, imagery, and publications characterized by minimalism, revealing a restrained yet romantic spirit and a passion for experimentation. He has been running an independent publishing house Jyugam since 2020.
In the past few years, he has enjoyed supporting and collaborating with artists and institutions from various fields, such as film, music, performance, and dance, while also participating in the following projects through music and installation creation:
Modular Festival of Tokyo (2018), Modular Commune (2018.2020.2024),
Echigo-Tsumari Art Triennale CHINAHOUSE (2020.2024), Fuliang Field Art Festival (2021.2022), GUIA Experimental Macau (2022.2023。2024), Nanhai Field Art Festival (2022.2024), Setouchi International Art Festival (2025)
experience
(expand)Founder / Design & Product Director @ Jyugam (Music Publishing)
2020 - NOW
Relying on more than ten years of experience in design and publishing, founded Jyugam (https://jyugam.com), an independent publishing studio for music, text and visuals. Provide services for sound artists with complete visual design, distribution and live performances. Cooperative artists include WISEFAKE, Lastboss, Kagami Smile, etc.
Graphic Design Consultant @ The Pavilion
2017 - NOW
Design artist's books for “The Pavilion", to explore the possibility of graphic design.
Art Director / UI.UX Designer @ BitMob Creative Digital (BCD)
2017 - 2020
Co-founded an innovative digital production studio, BITMOB, and dedicated to the art direction of UI / UX, and interactive-specialized digital production, with a friend and creative programmer, Ed.
As cooperating closely with front-end engineers and having an in-depth understanding of both ends,
created unique and exquisite designs that could always be closely integrated with user-end interactions. It brought a highly praised product experience to the business partners.
Designed and completely developed 15+ websites, digital creative service 10+ renowned brands in the past three years, and launched several original digital products, including an iOS App.
Independent Publisher / Graphic Designer @ BirdyPress
2015 - 2019
Purchased a Risograph printing machine and started a one-man printing workshop, also an independent publisher. Harvested a lot of valuable experience by continuously exploring printing and binding techniques, and practice them in future graphic design projects. BirdyPress participated in the 2018 Asian Risograph Seminar organized by BANANAFISH BOOKS. (News)
Design Director / Curator @ 103store (103store.cn)
2014 - 2020
103store (the later 103store.cn), a small integrated art space established in Guangzhou, a indie media for artistic contents. As one of the founders, responsible for brand design and WeChat account operation, and also curated and designed diverse exhibitions for various Pearl-River-Delta-based artists, such as Jon Poblador, Craig Kirk, Kay Guo, TOKI NASHIKI, etc. Has always maintained active communication with all team members and made concerted efforts.
Senior Graphic Designer @ New Weekly Magazine
2012 - 2015
Focused on infographic design, with excellent analytical skills and data processing capabilities, designed information graphics for the cover story for each issue of the magazine, creatively using a variety of skills, such as illustration and photography, which could always bring fresh designs to the magazine as well as its readers and clients. Trusted by Mr. Feng Xincheng, the former editor-in-chief of Neweekly, followed him to his new startup as design director for publication design and product design, including several brand design and mobile application UI.
Freelance Graphic Designer / Illustrator
2009 - 2017
Provided commendable design consult for Cityzine, iMart, YOHO!, Fang Suo, Guangzhou Opera House, Xiaopeng Motors, and other most recognized brands based in the Pearl River Delta region.
Graphic Designer / Editor Designer @ 1626 Magazine
2010 - 2012
As a graphic and editorial designer in 1626 magazine, one of the best youth culture magazines in China during that period, was responsible for magazine layouts, advertising, and web graphic design, being excellent in content comprehension and reading data, efficiently, and pecialized in Indesign, paper, and printing procedures.
2010, graduated with a Bachelor of Science.
techniques
(expand)Graphic Design & Illustration (editorial specialized)
Book Design / Printing & Publishing
UI / UX & Web Interactive design
Font Design
Multimedia (Sound & Visual) Interactive Installation
Sound Design & Composition
commissions
(expand)1200 Bookshop
1626 Magazine
8m²
ABY (Artist Be Yourself)
Ballet National de Marseille
Be Water Journal
City Zine
Digest Design Workshop
Digest3KG
ELLE®
Fang Suo
Guangzhou Opera House
HakTang
K-11
Levi’s®
New Balance
Neweekly Magazine
Nike
Okamoto
Singularity Plan®
SWCAC (Shenzhen)
Vitamin Creative Space
The Pavilion
YOHO!