Storytelling on a mobile screen could be tricky, especially when it requires immersion and interaction. In this case, it was about Miyamoto Musashi, a Japanese samurai icon. To present this household story in a new way, BitMob cooperated with a senior copywriter to adapt it into new plots, with responsive animations and sound effects, and merge them into a non-stop interactive long scroll. Apart from sounds and animations, the beautiful Ukiyo-e paintings, that BitMob carefully picked out as parallax layers, were the magic to bring a movie-like yet vintage flavour to the whole campaign.

Art Director: maf
Lead Programmer: Ed Lee